15.02.2017
The president of the European Biomass Association (AEBIOM) has
criticised the latest film released by Brussels-based NGOs BirdLife
Europe and Transport & Environment - The Burning Issue: – When bioenergy goes bad.
In a statement, AEBIOM president Didzis Palejs, said: “The release
was supported by a significant marketing effort, including trailers that
featured an arsenal of rhetorical statements to the backdrop of epic
music.
“As is often the case with such teasers, the movie fell short of its
expectations. In fact, the mountain turned out to be a molehill: the
movie proposed 5 cases supposedly representing the drifting of a whole
sector towards unsustainable practices. But like all good marketing
campaigns, its release is perfectly timed: the ‘Winter Package,’
considered the most essential piece of legislation for renewables and
bioenergy for the decade to come, is currently under discussion at EU
level. This approach from a marketing standpoint is a double-edged
sword: while it might be effective at putting pressure on current
negotiations and invoking emotions, it is counterproductive in the
long-run by blurring a key debate with baseless arguments.”
>>>> To read more Click Here
2 comments:
Excellent post. I was checking constantly this blog andd I amm
impressed! Extremely helpful information specially the last part :) I care for such info much.
I was looking for this particular info for a very long time.
Thank you and good luck.
Thanks for your interest in my Blog. I hope it is always useful.
Best regards,
Abomohra
Post a Comment